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A Universal Life Product with Term-Like Premiums from Protective Life and West Coast Life

Tuesday, June 1, 2010 10:27 am EDT

Dateline:

BIRMINGHAM, Ala.

Public Company Information:

NYSE:
PL
"Secure-T was created as a simple, affordable solution for consumers and small business owners who need low-cost protection for a shorter period of time"

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Insurance Company and West Coast Life Insurance Company announced today the release of two new innovative universal life insurance products. Protective Secure-T and WCL Secure-T are universal life insurance products that offer term-like, guaranteed premiums for periods of 10, 15, 20, 25 and 30 years. Secure-T is designed to meet the needs of today’s value-conscious consumers who need low-cost coverage for a specified duration.

The Secure-T products are unique in that the premiums are affordable, like traditional term products, yet offer built-in lapse protection, with the ability to extend coverage beyond the initial level premium period. At the 25- and 30-year guarantee periods, premiums are 13-16% lower, depending on payment mode, than their previous traditional term product counterparts. Unlike traditional term products with a 30 day grace period, Secure-T features a more consumer-friendly 61 day grace period. Secure-T also offers additional flexibility that is not available through a traditional level premium term insurance product.

“Secure-T was created as a simple, affordable solution for consumers and small business owners who need low-cost protection for a shorter period of time,” says John Deremo, Senior Vice President and Chief Distribution Officer of Protective Life. “Consumers will be delighted to find that this new product offers lower rates in most situations.”

“Today’s budgets may be tight, but that doesn’t change a family’s need for adequate insurance coverage,” Deremo continued. “That’s why Secure-T just makes sense for today’s consumer. They get the affordable coverage they need today, while protecting their family’s future.”

About Protective Life and West Coast Life Insurance Companies

Protective Life Insurance Company and West Coast Life Insurance Company help to provide financial security through insurance and investment products. For over one hundred years, these historic companies have remained true to the core values of quality, serving people and growth. This unwavering commitment to treating people the way we would like to be treated has been rewarded with stable, long-term relationships and growth. Today, Protective Life and West Coast Life are among the nation's leading insurance companies, drawing on a heritage of strength and a tradition of innovation, while proving the wisdom of our collective vision: Doing the right thing is smart business.®

Protective Secure-T, policy form UL-17 and state variations thereof, and WCL Secure-T, policy form WC-U17 and state variations thereof, are flexible premium universal life insurance policies issued by Protective Life and West Coast Life Insurance Companies, 2801 Highway 280 South, Birmingham, AL 35223. Product features and availability may vary by state. Consult policy for benefits, riders, limitations, and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. In Montana, unisex rates apply.

Contact:

Protective Life Insurance Company
Eric Miller, 205-268-3029
Vice President and National Marketing Director
eric.miller@protective.com
or
Protective Life Corporation
Eva Robertson, 205-268-3912
Vice President, Investor Relations
eva.robertson@protective.com

Media Contact

Eva Robertson
Vice President, Corporate Communications
205-268-3912
e-mail

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