Protective Life Corporation Recognized as an American Heart Association Fit-Friendly Worksite

Fit-Friendly Worksites take steps to decrease healthcare expenses, increase productivity

Tuesday, January 29, 2013 8:08 am EST



Public Company Information:

"We are excited to be recognized by the American Heart Association as a Fit-Friendly Worksite"

Protective Life Corporation (NYSE: PL) has been recognized as a Platinum-Level Fit-Friendly Worksite by the American Heart Association for helping employees eat better and stay active.

“We are excited to be recognized by the American Heart Association as a Fit-Friendly Worksite,” said Jimmie Bottcher, wellness director for Protective. “Our commitment to wellness over the past 25 years has paid dividends not only for our employees but also for Protective. We recognize that happy, healthy employees are more productive, and that yields positive results for the company.”

To obtain Platinum-Level status in the program, employers must do the following:

  • Offer employees physical activity options in the workplace.
  • Increase healthy eating options at the worksite.
  • Promote a wellness culture in the workplace.
  • Implement at least nine criteria outlined by the American Heart Association in the areas of physical activity, nutrition and culture.
  • Demonstrate measureable outcomes related to workplace wellness.

At Protective, the wellness program is robust, including onsite access at the Birmingham headquarters to a fitness center, an acute care clinic with a nurse practitioner, a registered dietician, an employee assistance program counselor and a massage therapist. Additionally, all employees can participate in the Virgin HealthMiles pedometer program and “Proactive,” a program which offers health insurance premium reductions for participation in two of three health measurements.

To learn more about the Fit-Friendly Worksites program, visit

For more information about Protective Life Corporation, please visit


Headquartered in Birmingham, Ala., Protective Life Corporation (NYSE:PL) is a financial services holding company. The company’s primary subsidiary was established in 1907 and today still exhibits the steadfast commitment to provide a valuable portfolio of protection and retirement products to millions of insured. The company employs more than 2,300 employees with offices throughout the U.S. It has annual revenues of approximately $3.6 billion and as of Dec. 31, 2011, had assets of approximately $52.9 billion.


Christina Anderson
External Communications

Media Contact

Eva Robertson
Vice President, Corporate Communications

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